Released on = January 18, 2007, 1:52 pm

Press Release Author = InXpo

Industry = Industrial

Press Release Summary = Wallace Hardware, one of the top 10 largest independent
hardware distributors in the United States, reported a strong turnout of its
customers for its first-ever "Online Pre-Market Booking Program Show," a pre-order
online selling event made available exclusively to Wallace customers, vendors and
suppliers for two weeks prior to its annual "Hanging of the Green" Fall Dealer
Market.

Press Release Body = MORRISTOWN, Tenn.-The new and exciting virtual show preview
offered attendees an innovative and convenient way to shop and place orders for
products in advance of the Nov. 28-30, 2006, physical show. The online pre-show was
a literal "foot saver" for buyers, who didn't have to spend time on their feet
shopping booth to booth. Instead they shopped online using their Internet-connected
computers before the show began to view exhibitors' products while sitting
comfortably in their homes or offices.

By extending our physical event onto the Internet, attendees were allowed the
opportunity to do the lion's share of their work prior to the show. By finishing
their research and purchasing before the event, attendees were able to spend more
time networking, visiting other vendor booths and attending educational seminars.

When the pre-show participants arrived at Wallace's physical "Hanging of the Green"
Fall Dealer Market show in Gatlinburg, Tenn., the virtual trade show attendees were
a step ahead of the game and simply confirmed their online orders and received
double "show bucks" as a reward for using the Internet-based preview show.

"Our first online event was a huge success," said Mark Huegel, Director of Retail
Systems at Wallace Hardware. "We are leading the hardware industry into the future
by taking the first steps to initiate the development of the electronic business
segment, through tactics such as the virtual trade show."

According to InXpo CEO Malcolm Lotzof, Wallace Hardware's online pre-show continues
to validate the benefits realized by the many distributors already using InXpo's
technology. "In Wallace Hardware's case, the online order-entry technology
implemented by InXpo offered real-time purchase tracking capabilities and eliminated
the need for cumbersome printed catalogs," said Lotzof.

In addition to the "Online Pre-Market Booking Program Show", Wallace Hardware will
be holding three additional online trade shows through producer InXpo in 2007.

###

Wallace Hardware Company, Inc., based in Morristown, Tenn., is a wholesale
distributor of hardware, lumber and building materials, and farm supplies. Wallace
Hardware joined the PRO Group in 1964 and currently markets the PRO Hardware, FARM
MART and GOLDEN-LINK programs to more than 2,000 retailers. Wallace Hardware Company
serves retailers in Alabama, Georgia, Kentucky, Maryland, Massachusetts,
Mississippi, New York, North Carolina, Ohio, Pennsylvania, South Carolina,
Tennessee, Virginia and West Virginia.

InXpo is the leader in producing online shows, including trade shows, selling
events, educational seminars, networking conferences and conventions. InXpo is
headquartered in Bannockburn, Ill., and has been producing online trade shows for
more than five years. InXpo's online shows improve the way organizations use events
to do business by making it more affordable and convenient to participate. InXpo's
online show solution includes all the technology and services that are required to
deliver a successful online show. To learn more about InXpo, please visit
www.inxpo.com.




Web Site = http://www.inxpo.com

Contact Details = Matt Switzer
Assistant Account Manager, Public Relations
Slack Barshinger
We\'re Business-to-Business PeopleT
233 N. Michigan Avenue, Suite 3050
Chicago, IL 60601
312-970-5812 direct
312-970-5850 fax
www.slackbarshinger.com